Step 2 is the hard part.

Matt Ginzton writes here.

Phil Libin on Data Protection at Evernote

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Phil Libin on data protection at Evernote

Evernote’s Three Laws of Data Protection:

Everything we do at Evernote follows these three basic rules:

  1. Your Data is Yours

  2. Your Data is Protected

  3. Your Data is Portable

Like what I said about Flickr’s similar pronouncement, this is totally the right approach for companies that want to be trusted with your data. I almost hesitate to heap praise on these companies for just doing what’s right, since (as I said before) this is basically the minimum standard that should be acceptable and it should be the norm, but it’s not really the norm, and Evernote and Flickr are two companies that treat their users and their data better than the norm, so, sure, let’s continue to praise them.